Adidas Taps Uncle Waffles for Global “Superstar: The Original” Campaign 

Adidas South Africa has officially welcomed eSwatini-born DJ and producer Uncle Waffles to its global Lifestyle portfolio, announcing her as one of the faces of its Superstar: The Original campaign. 

The campaign celebrates “Original Icons” cultural figures whose influence extends beyond their primary craft and sees Uncle Waffles joining an international cast that includes Samuel L. Jackson, Missy Elliott, BLACKPINK’s Jennie, Anthony Edwards, Mark Gonzales, and GloRilla.

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Rick Ross, “The Promise Land,” and the Power of Showing What’s Possible 

For many South Africans, hip-hop culture is more than music, it’s a global lifestyle movement, blending ambition, hustle, and self-expression. Few embody that energy like Rick Ross, the Grammy-nominated rapper, entrepreneur, and CEO of Maybach Music Group (MMG), who has transformed his success into both a brand and a blueprint for generational wealth.

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