Adidas Taps Uncle Waffles for Global “Superstar: The Original” Campaign
Adidas South Africa has officially welcomed eSwatini-born DJ and producer Uncle Waffles to its global Lifestyle portfolio, announcing her as one of the faces of its Superstar: The Original campaign.
The campaign celebrates “Original Icons” cultural figures whose influence extends beyond their primary craft and sees Uncle Waffles joining an international cast that includes Samuel L. Jackson, Missy Elliott, BLACKPINK’s Jennie, Anthony Edwards, Mark Gonzales, and GloRilla.