Johannesburg, South Africa – September 2025
Entrepreneur and sneaker innovator Lekau Sehoana, widely known as the founder of Drip Footwear, has officially introduced a new brand, KITE, unveiling its first product the Kite Runners sneaker.
The new sneaker line marks the beginning of Sehoana’s next chapter in the South African fashion and footwear industry. Priced at R1,499, the Kite Runners are now available for purchase on the official online store: www.flykite.co.za.
A Brand Built on Resilience and Purpose
Sehoana shared that KITE was born out of personal challenges, reflecting his journey of overcoming doubt and fear.
“Kite is more than just a brand to me, it’s a testament to the power of perseverance. It’s a reminder that our struggles shape us, and our triumphs define us,” Sehoana said.
He explained that the brand represents self-discovery, empowerment, and rising above challenges, symbolized by the imagery of a kite soaring high.
The first release under the KITE label, the Runners, blends style, comfort, and purpose. With a retail price of R1,499, the sneaker is positioned to compete in the lifestyle and streetwear segment, offering South African consumers both accessibility and quality.
Sneaker enthusiasts can shop the launch product exclusively online at www.flykite.co.za.
Industry Significance
This launch reinforces Sehoana’s reputation as one of South Africa’s most influential sneaker entrepreneurs, expanding beyond Drip into a new, purpose-driven brand. With KITE, he aims to inspire communities by linking fashion with resilience, ambition, and hope.
Join the Movement
Sehoana has invited his community and supporters to be part of the journey through the hashtags:
#KiteIsHere #RiseAbove #FlyingWithStars #KiteRunners
The Kite Runners release signals the beginning of what could be another game-changing chapter in South Africa’s streetwear culture.
